Progressive Vision

A progressive vision gives direction and sets goals to sail round the global market for business development. Predictable business planning, strategy formulation and setting goals for the year with rigid precision no longer works and the truly successful businesses are those that are willing to be ahead of the curve and do something different for globalization.

It helps the business owner to be a forward thinker that is always favoring or advocating progress, change, improvement, or reform, as opposed to wishing to maintain things as they are. Especially for globalization of the business, success for business and business leaders today hinges on the ability to be adaptable; to innovate and take advantage of new opportunities constantly arising in today’s ever-changing markets.

To expand the new target market oversea, market testing and adjustment in product development help the company to have a great progressive vision.

Test Marketing in New Target Market

In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing. An olla of rather more beef than mutton, a salad on most nights, scraps on Saturdays, lentils on Fridays, and a pigeon or so extra on Sundays, made away with three-quarters of his income.

Adjustment in Product Development for New Target Market

The rest of it went in a doublet of fine cloth and velvet breeches and shoes to match for holidays, while on week-days he made a brave figure in his best homespun. He had in his house a housekeeper past forty, a niece under twenty, and a lad for the field and market-place, who used to saddle the hack as well as handle the bill-hook. The age of this gentleman of ours was bordering on fifty; he was of a hardy habit, spare, gaunt-featured, a very early riser and a great sportsman.

Case Study: How does an existing product adjust its development by testing in new target market?