Healthy lifestyle habits and buying organic foods are increasingly adopted. The focus on wellness is changing the consumer’s purchasing behavior and creating new opportunities and challenges for food and beverages industry. All of the countries now have higher standard for importing health food and product.

The biggest trend in Asian consumer behavior is a growing awareness of health foods, which is impact changing their purchasing behavior. The sales of imported health foods such as food supplements and premium dairy products is booming, while low nutrition food products are gradually losing popularity.

The medical technology industry is an eminent part of the healthcare sector. It includes, most of all, medical devices which simplify the prevention, diagnosis and treatment of diseases and illnesses. The most well known medical technology products are, among others, pacemakers, imaging instruments, dialysis machines and implants.

The total global medical technology industry’s market size is approximating half a trillion U.S. dollars. Most of the top medical technology companies come from the United States. The advanced medical technology support high-tech medical equipment to lead global medical market.